01 Social Media for Small Businesses

Social media drives traffic, generates leads, and builds brands. Learn how to think about social media as part of your marketing plan, how to choose which platform to use, how frequently to post, what to post, and how to leverage your posts to get more customer engagement. Whether you do the posting or you hire someone to manage your social media, you'll learn what questions to ask and how to think about social media as a powerful part of your marketing mix.

This course includes 4 classes:
• Wednesday, April 12 - Class 1
• Wednesday, April 19 - Class 2
• Wednesday, April 26 - Class 3
• Wednesday, May 3 - Class 4

Who Should Attend:
Small business owners, entrepreneurs, marketing managers, and anyone who is responsible for, or wants to learn more about, social media marketing.

Kevin McNulty, president and co-founder of NetWeave Social and a 26 West Entrepreneurship Instructor Coach, makes social media easy and effective for small businesses.